HUGO is one of the two primary brands of Hugo Boss, with a contemporary-inspired eyewear range. Liam Payne and Aiden Curtiss are the global ambassadors for the HUGO eyewear range. At Designer Optics, we stock both optical glasses and sunglasses by the German brand. The HUGO eyewear collection includes men’s, women’s and unisex frames that are sleek and minimalistic in design, making them the perfect choice for anyone who wants a professional-looking pair of frames. The HUGO eyewear pieces are at an affordable and budget-friendly price point, making them an entry-level luxury accessory.