BMW (Short for Bayerische Motoren Werke AG) is a German pioneer of luxury vehicles and performance motorcycles. Founded in 1916 to manufacture aircraft engines, the brand has truly captured global attention and won hearts over the century—going from a nameless European brand to a global automotive leader. Through the years, the brand evolved from being a pure-play automotive company to a complete lifestyle brand.

 The launch of accessories and apparel further pushed this aim to create a luxury brand that upholds the highest standards of quality, much like a BMW car. With their foray into the eyewear category, BMW used their experience with tensile strength and light materials to create stylish everyday accessories that stay true to the BMW spirit.