Fundamentals collection opens the door to high-quality frames and incredible styling.

Aptly named, the Fundamentals aim to style up your very fundamentals, so whatever you pair them up with, looks simply flawless. Fundamentals eyewear collection is a part of Kenmark, a brand founded in 1971 and popular for its high-quality styles, individual aesthetic in the world of opticals. In this collection, we have a wide range of styles both for men and women; you can expect everything from timeless aviators to modern, chic and bold looks. Because it’s the ‘Fundamentals’, we like to stick with a relatively neutral color palate, so any frame you purchase can tie in beautifully with your wardrobe staples with ease. We have designs that fit and flatter any face, look beautiful on any outfit, and instantly turn up your fashion game. The best part? Fundamental eyeglasses are affordable, high-quality, fun, and easy to match.