The Wildflower Brand

Wildflower is a California-based brand that's all about self-expression and individuality. Founded in 2012 by Michelle Carlson and her daughters, the company began as a phone case brand that offered customers the chance to customize their own cases. Today, Wildflower has expanded into other categories, including clothing, accessories, and eyewear. The brand is known for its playful and colorful designs, which are inspired by pop culture, music, and the arts.

The Perfect Accessory for Self-Expression

The Wildflower eyewear collection is a reflection of the brand's core values of creativity, self-expression, and empowerment. The collection features a range of frame styles, from classic aviators to trendy cat-eye frames, all with fun and unique designs. The frames are made with high-quality materials and come in a variety of colors and patterns, such as floral prints, animal prints, and pastel hues. What sets Wildflower's eyewear collection apart from other brands is its emphasis on self-expression and individuality. Each pair of glasses is like a canvas that allows customers to express their unique style.

The Wildflower X Sophia Richie Collection

In 2019, Wildflower teamed up with model and fashion influencer Sophia Richie to create a limited-edition eyewear collection. The collection features six different frame styles, each with a different color and design. The frames are all named after Richie's closest friends and family members, and each design is inspired by a different aspect of Richie's life, such as her love of music and her travels. The collection was a huge success and sold out quickly.

The Future of Wildflower

As Wildflower continues to grow, the brand remains committed to its mission of encouraging self-expression and empowering its customers to be their true selves. The company has plans to expand its product offerings even further, while staying true to its roots of creativity, innovation, and inclusivity. With its fun and unique designs, the Wildflower eyewear collection is sure to continue making a statement in the fashion world for years to come. The Wildflower X Sophia Richie collection is just one example of how the brand is able to collaborate with like-minded individuals to create something truly special. With a commitment to innovation and inclusivity, Wildflower is poised to continue making waves in the fashion world for years to come.